On the Avast Home page
Website navigation: Home ==> View all PC products
On User type selection page,
Select ==> For Consumer
Scroll down and select ===> Compare all antivirus products
On the product comparison page,
Notice under Ultimate column ===> Install on all your devices ===> Shows Ultimate will install up to 10 devices. Under that Ultimate "Learn More" title at the top of compare column, says 1 PC.
Price of Multi machine install will determine my buying decision. So, which is it? 10 devices for $99 or 1PC? Avast presentation seems, at a minimum, confusing. In a different venue, the term I would use is deceptive. If Multi machine capability is pitched against the Ultimate column, then pricing should be shown separately and clearly differentiated from 1 PC price.