Looks like the Bit Defender writeups say they have developed Browser Plugins that allow them to scan the decrypted (by the browser) https data streams as the page is being assembled, but

. Remember that a web page is actually a mosaic of html data assembled into a web page, and in the case of an https page the data must be decrypted first to form the viewable page.
Don't know what the others do, but building a proxy that replicates the browser security functions on port 443 using something like openSSL for all the browsers seems much more cumbersome.
Maybe Avast! will have a comment?