@Eddy
"avast is doing what it needs to do???"
NO Avast does not do what it should do as I have deliberately excluded this URL Avast protection and continues to block it.
Avast has to do what is asked and not do what he wants.
If that's the way you look, then I'll look elsewhere other antivirus Avast and bye bye.
Also I would point out that with Avast 2014, there is no blockage.