You could also check the offending/suspect file at:
VirusTotal - Multi engine on-line virus scanner and
report the findings here the URL in the Address bar of the VT results page. You can't do this with the file securely in the chest, you need to extract it to a temporary (not original) location first, see below.
Create a folder called Suspect in the C:\ drive, e.g. C:\Suspect. Now exclude that folder in the
Standard Shield, Customize, Advanced, Add, type (or copy and paste) C:\Suspect\* That will stop the standard shield scanning any file you put in that folder. You should now be able to export any file in the chest to this folder and upload it to VirusTotal without avast alerting.
Note the above process because I believe you are entering the exclusion in the Program Settings, Exclusions, which is for on-demand scans not on-access which would be detecting the file when you try to run it. If you also did that then if you entered this it is wrong C:\
\programfiles\worldofwarcraft\scan.dll one too many backslashes and possibly it should be program files
If it is indeed a false positive, see
http://forum.avast.com/index.php?topic=34950.msg293451#msg293451, how to report it to avast! and what to do to exclude them until the problem is corrected.