Sorry for extending the subject on ASC, but i just want to state a few things more. Advanced Windows/System Care has changed dramatically with the version 3. The defrag tool was unavailable in version 2 (so was the enhanced defrag feature). And the deep registry cleaning function wasn't available as well, there was just a basic registry tool in both the pro and free versions. So these two features have started to be paid functions. We can say the same thing for some system tools which came with v3. But on the other side, they changed their policy that the free version should be fully functional except the automated care function. You may be right on this aspect. (i don't know about the other examples you stated, but as an another example i can say that AVG has dropped its antirootkit capability which was avaliable in previous free versions).
By the way, for the one who opened this topic, i suggest him/her use KeyScrambler Free because it's really useful for online shopping.