Yes, very good reasons for that.
I believe that one of the key drivers of avast's success is its relative autonomy and unobtrusiveness. You have to realize that with the 100M+ userbase, your users are no geeks. In fact, they are people who assume avast would do its job (= keep the machine clean from malware) but also that it wouldn't mess with anything the user does. Introducing quite radical measures such as running all unsigned/unknown binaries in a sandbox would admittedly generate a lot of confusion and is generally not compatible with our vision of transparent security.
At least that's what my intuition tells me.
And this is the reason I recommend avast! to those users who wants
free security software and also wants something
set it and forget. It don't hurt performance, don't pop-up too much, don't ask technical question, ideal
free software for everyone who is not computer savvy!. even that I'm an avira user, I don't recommend free version of avira but I tell them go for avast, I've installed avast for at least 20 friend and family.
Vlk shared very nice ideas, but there are something, how long it will take those dreams come true? I afraid when avast reveal new software too late and we see new generation of malwares which those features that Vlk said don't be able catch them anymore