Personally what I don't want to see is avast becoming a bloated pig.
One that tries to be a homogenised, pasteurised, blend of all AVs out there, what a monster that would become.
I don't want avast! to try and become a jack of all trades and master of none. The more diversity that is done away from core business, that of AV protection, the more chance of losing sight of the ball for bells and whistles or gimmicks.
I think there would be a greater chance of losing customers that way than gaining the few that think these gimmicks are a must have.
Avast didn't get 165 million plus users from following the herd. Some of that herd still don't have things which avast does have, that is innovation and not jumping on a passing bandwagon.