That's not our stuff
(maybe Grisoft's AVG)?
Well it seems that for some reason, the program hasn't created the firewall rules.
Can you try doing it manually, by adding the
C:\Program Files\ALWIL Software\Avast4\ashServ.exe
program to the list? (i.e. not ashAvast.exe but ashServ.exe).
I suppose aftering making this change, you'll have to restart the avast service (Control Panel -> Administrative Tools -> Services).